Before I learned to read I knew there was a gas station company called Esso. I heard it mentioned many times: "Stop at the Esso Station." "Let's get gas at Esso." Well, I knew my letters then but hadn't put them together to words. So I really thought this place was called "S" "O." Big moment occurred when I sounded out the sign and saw that it was really "ESSO."
Checking all of this out in Wikipedia, I see I wasn't so wrong. ESSO was not an acronym itself, but the phoneticized version of S O, for Standard Oil.
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